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The scent of capital:

How Private Equity is rewriting the rules of fragrance

Latest Reviews

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Andrea Maack: Muse
Andrea Maack: Muse

Fragrance Review: ★★★★1/2☆

Room 1015: Love-o-Matic
Room 1015: Love-o-Matic

Fragrance review: ★★★★☆

Stora Skuggan: Hexensalbe
Stora Skuggan: Hexensalbe

Fragrance review: ★★★★★

Granado: Citrus Brasilis
Granado: Citrus Brasilis

Fragrance review: ★★☆☆☆

Recent posts

Featured
Andrea Maack: Muse
Fragrance Reviews
Andrea Maack: Muse
Fragrance Reviews

Fragrance Review: ★★★★1/2☆

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Fragrance Reviews
Room 1015: Love-o-Matic
Fragrance Reviews
Room 1015: Love-o-Matic
Fragrance Reviews

Fragrance review: ★★★★☆

Read More →
Fragrance Reviews
Stora Skuggan: Hexensalbe
Fragrance Reviews
Stora Skuggan: Hexensalbe
Fragrance Reviews

Fragrance review: ★★★★★

Read More →
Fragrance Reviews
Granado: Citrus Brasilis
Fragrance Reviews
Granado: Citrus Brasilis
Fragrance Reviews

Fragrance review: ★★☆☆☆

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Fragrance Reviews
The Scent of Capital
Feature, Business
The Scent of Capital
Feature, Business

Feature: How Private Equity is Rewriting the Rules of Fragrance

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Feature, Business
Phlur acquired by private equity firm TSG Consumer
News, Business
Phlur acquired by private equity firm TSG Consumer
News, Business
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News, Business
LVMH Half-Year 2025: Fragrance Holds Steady as Luxury Softens
News, Business
LVMH Half-Year 2025: Fragrance Holds Steady as Luxury Softens
News, Business
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News, Business
Notes on a House: Stora Skuggan
Fragrance Exploration, Notes on a House
Notes on a House: Stora Skuggan
Fragrance Exploration, Notes on a House
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Fragrance Exploration, Notes on a House
Givaudan’s Fragrance Business Surges in H1 2025
News, Business
Givaudan’s Fragrance Business Surges in H1 2025
News, Business
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News, Business
Cirque du Soleil: Eau de Parfum
Fragrance Reviews
Cirque du Soleil: Eau de Parfum
Fragrance Reviews

Fragrance Review: ★★★½☆

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Fragrance Reviews
Notes on a House: Zoologist
Fragrance Exploration
Notes on a House: Zoologist
Fragrance Exploration

A scent lover’s take on the perfume houses worth knowing - first up Canada’s Zoologist.

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Fragrance Exploration
L’OCCITANE FY2025: Group sees fragrance-led growth and delists
News, Business
L’OCCITANE FY2025: Group sees fragrance-led growth and delists
News, Business
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News, Business