https://www.inthenotes.co.uk/blog daily 0.75 2025-09-22 https://www.inthenotes.co.uk/blog/puig-boosts-fragrance-revenues-in-first-half-of-2025 monthly 0.5 2025-09-22 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/21f780c6-82b3-45dc-9650-8729c1b51e2b/5_hq_torre_puig_DSC_07392_2_5d8acd0b7a.jpg Blog - Puig boosts fragrance revenues in first half of 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/kilian-angels-share-on-the-rocks monthly 0.5 2025-09-13 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/048cda68-b0e8-4213-a9e3-0a50b8297378/Screenshot+2025-09-13+at+13.02.59.png Blog - Kilian: Angel’s Share on the Rocks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/07ecf95l98iwl3zolroox1nchsc1qv monthly 0.5 2025-09-13 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/2f3b2f76-7b11-4d34-950e-6175d31438fb/ITN_New_IFF_logo_2019.jpg Blog - IFF grows its naturals hub in Grasse - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/invisible-architects-how-the-worlds-fragrance-and-flavour-giants-shape-what-we-smell monthly 0.5 2025-08-14 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/35e298dc-419b-4962-a883-2a4960fda9f1/ITN_Symrise_logo.svg.png Blog - Invisible architects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/0b3f7a1f-5c0c-4401-bc95-653f83a0d54d/ITN_Takasago_ogp_image.png Blog - Invisible architects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/1754424872638-PPMVRBAJC73IQLTZ3UYA/ITN_dsm-firmenich_compact_logo.webp Blog - Invisible architects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/1753390241951-4SZOS9LIOER8TIFEA46V/Givaudan.png Blog - Invisible architects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/2f3b2f76-7b11-4d34-950e-6175d31438fb/ITN_New_IFF_logo_2019.jpg Blog - Invisible architects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/91f78e82-7d86-454f-a9f3-0b325d9c1ae6/ITN_MANE_a411dbba-f5c4-4ad3-8754-fb768a4bab13.jpg Blog - Invisible architects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/dsm-firmenich-posts-strong-h1-results-as-fragrance-stays-resilient monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/e8775829-971c-4d7f-b4ed-eda508478da2/ITN_dsm-firmenich_compact_logo.webp Blog - dsm-firmenich posts strong H1 2025 results as Fragrance stays resilient - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/1754424279044-DFAYC60WQOFI95TUB8FU/unsplash-image-jI16hIgApXI.jpg Blog - dsm-firmenich posts strong H1 2025 results as Fragrance stays resilient - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/symrise-lifts-profit-margin-outlook-as-fragrance-growth-holds-steady monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/35e298dc-419b-4962-a883-2a4960fda9f1/ITN_Symrise_logo.svg.png Blog - Symrise lifts profit margin outlook as Fragrance growth holds steady - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/andrea-maack-muse monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/e49846f9-b483-42ae-9ea5-102e6e933d83/ITN_AndreaMaack_Muse.png Blog - Andrea Maack: Muse - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/room-1015-love-o-matic monthly 0.5 2025-07-28 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/9e572a4d-e4ed-4e1b-a352-9f2e2ea20a44/Love-o-Matic+-+In+The+Notes Blog - Room 1015: Love-o-Matic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/106fbd6c-8c43-42cc-b132-0aed10daa4dd/ITN_LoveOMatic_Room1015_IMG_1539.jpg Blog - Room 1015: Love-o-Matic - Review disclosure Review based on a full on-skin wear + sampling from a 2.5ml sample bought as part of a Room 1015 discovery set. https://www.inthenotes.co.uk/blog/stora-skuggan-hexensalbe monthly 0.5 2025-07-28 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/616eb282-79a8-4607-92dd-1a0944980bc3/ITN.REVIEW.StoraSkuggan_HEXENSALBE.png Blog - Stora Skuggan: Hexensalbe - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/granado-citrus-brasilis monthly 0.5 2025-07-27 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/faa3292a-99ad-4dc8-86d3-64789534d5a3/Screenshot+2025-07-27+at+16.45.06.png Blog - Granado: Citrus Brasilis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/cda34229-38ba-426b-a7ea-b297b64d7bdf/Citrus+Brasilis Blog - Granado: Citrus Brasilis - Review disclosure This review is based on sampling and wear from a 10ml travel size recieved as part of the Liberty London Beauty Drop. https://www.inthenotes.co.uk/blog/the-scent-of-capital monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/1753448769608-SLS84ZCCM5ZDCFK7U0LA/unsplash-image-qwtCeJ5cLYs.jpg Blog - The Scent of Capital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/1753450585436-S6E15RTGMGKX76XPECAF/unsplash-image-d4ED1gpVfK0.jpg Blog - The Scent of Capital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/1753449081264-FHIZV8NK65LGO4QYUH9O/unsplash-image-UOT38o_Y79I.jpg Blog - The Scent of Capital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/1753448638958-3TWNIK8GJB7GDVLM9L9I/unsplash-image-iYcuJQaVTvg.jpg Blog - The Scent of Capital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/1753448859934-G5W6OVYHV4COLQR8G1BX/unsplash-image-E5zsokLJkVQ.jpg Blog - The Scent of Capital - For those of us who live and breathe scent, it’s a strange feeling watching the niche world we love become a magnet for big money. Some of it is thrilling, more visibility, better access, a broader conversation about perfume in the culture. But there’s also a flicker of unease. We’ve seen what happens when small, soulful things are stretched too far. Some brands will thrive and find their place on the global stage; others may lose the spark that made them special to begin with. The best we can do is stay curious about what we wear, where it comes from, and how the stories behind our favourite scents are being written. https://www.inthenotes.co.uk/blog/phlur-acquired-by-private-equity-firm-tsg-consumer monthly 0.5 2025-07-25 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/1753443462765-628W2LJE1CIGO6G9AVA5/ITN_Phlur+Logo.jpeg Blog - Phlur acquired by private equity firm TSG Consumer - Founded in 2015 and relaunched in 2021 under the creative direction of Chriselle Lim, Phlur has gained a loyal following for its nostalgic scent profiles, accessible price points, and strong visual storytelling. The brand is often positioned in the “masstige” space, a hybrid of mass and prestige, where fragrance is aspirational but still widely available through retailers like Sephora, Amazon, Space NK, and its own direct-to-consumer site. https://www.inthenotes.co.uk/blog/lvmh-half-year-2025-fragrance-holds-steady-as-luxury-softens monthly 0.5 2025-07-28 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/76ff9084-6b53-425f-bfc0-ef5f69461c19/LVMH-black.png Blog - LVMH Half-Year 2025: Fragrance Holds Steady as Luxury Softens - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/notes-on-a-house monthly 0.5 2025-07-24 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/5717005b-0e22-44cb-b053-ba32d7580dcf/Screenshot+2025-07-23+at+21.00.34.png Blog - Notes on a House: Stora Skuggan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/givaudans-fragrance-business-surges-in-h1-2025 monthly 0.5 2025-07-24 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/f7e540c0-7d23-4a32-802c-7c61b7d3f3ba/Givaudan.png Blog - Givaudan’s Fragrance Business Surges in H1 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/cirque-du-soleil-eau-de-parfum monthly 0.5 2025-07-27 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/b407411c-af98-401e-87f5-7c56532a206f/ITN_CirqueDuSoleil_IMG.jpg Blog - Cirque du Soleil: Eau de Parfum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/8e37f583-8e6c-431f-ae70-0fd3fd2cb21f/ITN_RD_cirque_IMG_1508.jpg Blog - Cirque du Soleil: Eau de Parfum - Review disclosure Based on on-skin wear + paper tests from a 1ml sample bought from Small Aromas decant service. https://www.inthenotes.co.uk/blog/notes-on-a-house-zoologist monthly 0.5 2025-07-19 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/df85979a-18db-43c4-bdca-e19fc503bad6/IMG_1190.png Blog - Notes on a House: Zoologist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/loccitane-fy2025-groups-sees-fragrance-led-growth-against-strategic-transformation monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/451f776d-b84d-4fe5-b55e-e9ff4bf96451/loccitane.png Blog - L’OCCITANE FY2025: Group sees Fragrance-led growth and delists - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/6feec314-c5cc-4e29-9af9-a0395e9d1793/Sol_de_Janeiro_Logo.jpg Blog - L’OCCITANE FY2025: Group sees Fragrance-led growth and delists - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/zoologist-squid monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/1751911654609-FR7V3HBOC1BAZKVWG3HX/Image+07-07-2025+at+19.07.jpeg Blog - Zoologist: Squid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/room-1015-wave-child monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/2acf6b0d-1a2e-47c3-8988-a17e09726f2e/Image+07-07-2025+at+20.36.jpeg Blog - Room 1015: Wave Child - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/sora-dora-red monthly 0.5 2025-07-27 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/120664fd-c629-469b-8499-19fa798c41c0/ITN_SoraDora_RED.png Blog - Sora Dora: Red - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/a5637e79-44cd-4530-90c3-6a0224cc23a4/ITN_RD_SoraDora_RED_IMG_1505.jpg Blog - Sora Dora: Red - Review disclosure Review based on full on-skin wear from 1.5ml sample received from Jovoy London on making a separate purchase. https://www.inthenotes.co.uk/blog/b8t2o7d5pqub85nf7sf7zmkb2r6d82 monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/071af881-06e6-41ce-b772-c814687bb073/Screenshot+2025-07-19+at+18.02.34.png Blog - Top 5 Summer Scents - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/4aae7ee9-23ed-4dd0-a251-954df71d0a05/Screenshot+2025-07-19+at+18.07.41.png Blog - Top 5 Summer Scents - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/261a115f-19d0-4cbf-9262-d5b91da28fea/Screenshot+2025-07-19+at+18.18.43.png Blog - Top 5 Summer Scents - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/a14cf942-0a4e-4d03-8115-928e936ee81d/Screenshot+2025-07-19+at+18.13.12.png Blog - Top 5 Summer Scents - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/a872c51e-97af-46ac-8853-155960795a2e/Screenshot+2025-07-19+at+18.15.46.png Blog - Top 5 Summer Scents - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/1752945815148-BUO818O68K7FB9BU754U/unsplash-image-SYx3UCHZJlo.jpg Blog - Top 5 Summer Scents - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/new-release-the-delicacies-collection-ideo-parfumeurs monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/1752867417897-7ZVPRAPDV4HRKRMHUYHQ/unsplash-image-RorWhjgHcHw.jpg Blog - New Release: The Delicacies Collection - Ideo Parfumeurs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/ffern-summer-25 monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/9c13b860-e673-43c8-9482-71dd655b0bcd/Image+07-07-2025+at+21.52.jpeg Blog - Ffern: Summer 25 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/2b728n05p2effqg7khht304xoy2tkz monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/41803929-7682-4423-8d5e-d54bb77d8eda/Image+07-07-2025+at+21.10.jpeg Blog - Maison Margiela: Soul of the Forest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/kayali-fleur-majesty-rose-royale-31 monthly 0.5 2025-07-28 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/f0092aa6-e4ad-4281-b12c-aec46d378413/Screenshot+2025-07-28+at+19.01.56.png Blog - Kayali: Fleur Majesty Rose Royale 31 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/16bdf437-3b8e-4de7-b2d3-24b7ba57b2f1/ITN_RD_Kayali_FleurMajesty_IMG_1536.jpg Blog - Kayali: Fleur Majesty Rose Royale 31 - Review disclosure Review based on sampling and full wear from a 1.5ml sample. A free sample recieved when making another Kayali purchase. https://www.inthenotes.co.uk/blog/grxe7192mgy4krjcq110ajjlgyp667 monthly 0.5 2025-07-16 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/1751919895962-95O6AB40XK93QA138BZ4/Image+07-07-2025+at+21.24.jpeg Blog - Fugazzi: Purple - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/haus-of-hecate-soft-goth monthly 0.5 2025-07-27 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/ae225bad-8258-4898-9085-ea53eb68480b/ITN_RD_SoftGoth_IMG_1503.jpg Blog - Haus of Hecate: Soft Goth - Review disclosure This review is based on wear from a 2.5ml sample bought from Haus of Hecate as part of a discovery set. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/11c33872-41b6-43f0-8165-e78610538f84/Soft+Goth%3A+Haus+of+Hecate Blog - Haus of Hecate: Soft Goth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/new-release-steam-perfumer-h monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/1752845865767-X3ZUAVU4JRHAO1Y2GU4K/unsplash-image-HEasJBBLC0M.jpg Blog - New Release: Steam - Perfumer H - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/top-10-cherry-fragrances monthly 0.5 2025-07-10 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/1752181724297-VFXXK6QJ70QDIZZM57RZ/unsplash-image-lZ8onQ1wuY8.jpg Blog - Top 10 Cherry Fragrances - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/boadicea-the-victorious-fire-sapphire monthly 0.5 2025-03-09 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/985c3d5b-f9a9-49b2-b53b-f6183b2559e5/ITN_Boadicea_FIRESAPPHIRE_375x500.63064.jpeg Blog - Boadicea the Victorious: Fire Sapphire - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/etat-libre-dorange-rien monthly 0.5 2025-07-27 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/d0b00833-bfd8-4b20-82b5-0238382ef7e2/ITN_ELDORANGE_Rien_375x500.4522.jpeg Blog - Etat Libre d'Orange: Rien - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/pmzbdmnods2qqic68qlflfamn0vvzi monthly 0.5 2025-03-09 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/1741512080899-V5H8Q1XQYV4XBIVLX8TP/ITN_Zoologist_MOTH_375x500.49270.jpeg Blog - Zoologist: Moth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/goldfield-amp-banks-silky-woods monthly 0.5 2025-03-07 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/76c2d272-4f75-4a3b-a165-a507330bcf3e/ITN_GoldFieldandBanks_SILKYWOODS_375x500.66766.jpeg Blog - Goldfield & Banks: Silky Woods - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/gi033y8d3sxjev84ebhlzi9ardtk54 monthly 0.5 2025-03-09 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/9a0ce62d-727e-448d-b765-f2460ea46955/ITN_Toskovat_BORNSCREAMING.jpeg Blog - Toskovat: Born Screaming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.inthenotes.co.uk/blog/le-labo-eucalyptus-20 monthly 0.5 2025-03-07 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/3960e628-2e2f-4134-91e0-ceff748ed48d/ITN_LeLabo_Eucalyptus20_375x500.101776.jpeg Blog - Le Labo: Eucalyptus 20 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/8813b29f-87c4-453f-ad10-be33774a1764/ITN_ReviewProof_Eucalyptus20_IMG_4346.jpg Blog - Le Labo: Eucalyptus 20 - Review disclosure Review from based on a full day’s wear + paper tests from two 1.5ml samples bought from Le Labo. https://www.inthenotes.co.uk/blog/borntostandout-drunk-lovers monthly 0.5 2025-03-04 https://images.squarespace-cdn.com/content/v1/678185a6ef238b67f9fd75ab/7335d4f3-7e22-4c48-b551-7a9c6628e9ce/ITN_BTSO_DrunkLovers_375x500.81882.jpg Blog - 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